Why People Buy & How You Can Help

  • 25 Jul 2025
  • 08:00 - 09:00
  • Sol, Fountain Plaza, Erina NSW 2250

Registration


Register

How People Buy & How You Can Help

Dr Leanne Faulkner will explore the psychology behind buying decisions, drawing on the influential work of Dr. Robert Cialdini, a renowned behavioural scientist and New York Times bestselling author of Influence, The Psychology of Persuasion

We'll discuss the key decision-making triggers that can help your customers choose your product or service with confidence. Influence, The Psychology of Persuasion, has become a cornerstone sales and strategy book, with many ideas from the book discussed on the popular ABC TV show, Gruen. 

Please note: this is a one-time-only presentation and will not be repeated, so don’t miss your chance to learn how to turn curiosity into committed customers, while staying true to your values.


Plus of course you'll have the opportunity to introduce yourself and your business to other small business owners and managers as you present your 20 second Elevator Pitch.

Spread the word, invite a friend to register and make it your business to join us!


Kind regards

Bill Murch

Erina Patron, SBNG


Location:

Sol, Fountain Plaza, Erina NSW 2250

Order your breakfast at Cheeky Charlie's then come next door, your meal will be delivered



Please support the SBNG Sponsors






Central Coast Small Business Networking Group

Central Coast Small Business Networking Group Inc INC9889724

ABN: 62 197 072 196

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