Another fabulous meeting at Ettalong yesterday and our Guest Speaker was Robyn Ratcliff.

With 25 years as a Business Trainer and Coach, Robyn works with business owners to grow their business, in particular in the digital and online space.  In this presentation we learned what a Sales and Marketing Funnel is and also the different stages of the Sales/Marketing Funnel.

Exploring how to automate this process through different tools and strategies, we discovered that the stages to be covered are:

• Awareness: Attracting leads through marketing efforts (e.g., social media, SEO, ads)
• Interest: Engaging leads by providing valuable content, offers, and information
• Decision: Offering targeted solutions that cater to the customer's needs.
• Action: Driving the conversion—how to optimize the checkout process.

Thank you Robyn for this fabulous morning which was very well attended.

Our thanks to the staff at Bobby's Cafe for looking after our breakfast requirements.